It’s important to keep a consistent tone to build your employer brand, but remember to diversify your content. This section is a great place to showcase content that supports your values. This enables you to add a “life” or “what we do” tab to your page. Just like the example above with Merck, you can also add a Life section to your Linkedin company page to make your company stand out to potential candidates. This means something as simple as reviewing and updating your profile can give a quick boost to your employer brand.
When is the last time you took a look at the content on your Linkedin company page? Does it reflect your company’s mission or values? Are you proactively promoting the right content? Is it up to date? Answering these questions is the first step to leveraging Linkedin for your employer brand.ĭata from Hootsuite shows that complete company pages receive 2X more visitors than those that are incomplete. Now that you know why this matters, let’s jump into how to improve your presence on Linkedin. They also see a 43% decrease in cost per hire. In fact, these companies see a 31% higher InMail open rate and a 20% increase in the rate of hire. They can also fill open positions more quickly. Companies that focus on this can start conversations with top talent easily. Why you should leverage Linkedin for your employer brand?Īccording to statistics from Linkedin, a strong employer brand can positively impact the business. In this post, you’ll find 6 tips on how to refresh your LinkedIn and use it to promote your employer brand. Want to know more about how you can make this a reality for your company? Marketers can and should capitalize on the network and find ways to make their company stand out. Most companies aren’t using LinkedIn to their full advantage. It’s the place where professionals connect and according to Glassdoor, 79% of job applicants use social media in their job search.
Are you maximizing the potential of Linkedin for your company? LinkedIn is by far the best social network to use for building an employer brand.
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